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Anatomy of a Competitive Business Utilizing Information Technology

 

Technology pertains to machines and equipment, which came from scientific principles. Its objective is to make human beings' lives easier and solve real-life problems. 

The world's best businesses are not limited to having efficient processes and utilizing resources and technologies. They are the ones who continuously aspire growth by investing in the many aspects of their business. 

Want to spearhead your industry and have a competitive advantage? Try to see the anatomy of what makes a company competitive! 

Right People 

The greatest business possession you can have is not money or resources. It's the people. They are the core asset that will determine if your business will succeed or fail. Customer experience can attract customers. If your business is composed of people who are willing to create a culture of continuous improvement for your organization's vision and is fit in their jobs, then expect that your company will attain a tremendous competitive advantage in the industry. 

Efficient Communication 

Since technology was invented, communication has never been more accessible. Speed combined with communication tools is power. Today, there are many tools to consider that you can use to communicate who you are in the market, reach prospects, and interact with customers. 

Social media is an inexpensive tool anyone can handle. Since the pandemic, these platforms have been the marketing platform of all types of businesses because they are free to use and can reach wider audiences locally and internationally. 

Communication within the organization is vital too. Especially when we don't physically see the office and our workmates, keeping the connection alive and active by using technology would bring us to a closer experience of in-person communication. 

Communication applications like Microsoft Teams or Zoom will enable communication with your workforce and clients from anywhere through any devices you may have. Apart from this, you can quickly transfer and send files anytime and set meetings instantly whenever you need. 

Online-Payment 

Digital payments, online payments, or contactless payments, whatever you call them, escalated during the pandemic. Customers have been accustomed to a touchless transaction despite the loose level alerts, and many continue to move forward with it. Notice that cashiers in physical stores, QR code payments, and mobile payments were not adopted by consumers before. Yet, here we are, inventing and coming up with ways to make our employees and clients feel safe. 

Digital Marketing 

People have changed the way they work. Many choose to work on-site, work-from-home, or hybrid as long as they are capable. Despite the different lifestyle preferences, social media has become a space where anyone can feel a sense of community. In fact, DATAREPORTAL revealed that as of April 2022, there are 5 billion internet users globally, and the internet users grew by 196 million during the past 12 months. So, you see, many businesses chose to amplify their brands digitally due to the growing population on the internet. 

Today, it makes sense to market via the internet as you can eliminate costs since it is not tangible or transportable. Just know your market and identify where they spend most of their time, choose from your assets such as your website or business social page, plan your content and postings, and you are good to go. If you are into broadening your audience, you can also widen your market reach by paying a small amount. Remember that your contents are powerful. They either captivate your audience or don't, so plan it. 

Bring your imaginations into the digital space with a digital application tool such as Adobe Creative Cloud. Consider it as one of your editing-must haves! Level up your digital presence by leveling up your video, photo, graphic, and illustration postings. 

Competency 

Competency of a company arises from many facets; the organization's products, services, and skills are among the cores. But commonly, competency comes from how you value all your business processes and all the things that make up your organization. One of the world's leaders in technology is the Microsoft Corporation; for example, many businesses have availed their Microsoft 365 because of its benefits to one's business. Its price is reasonable since they are granted collaboration, productivity, and security in one license. 

Data Storage 

Data drives businesses: easy access to your data enables you with smooth business transactions. Reports, financial records, certificates and vital business documents should be stored in a secure and easily accessible space. Cloud storage like One Drive can prevent you from spending hundreds of pesos on hardware devices that are prone to be damaged. Aside from being less expensive, owning cloud storage can enable you to access your document in real-time, anywhere, on any device, as long as you have internet. 

Security 

Security builds a company's integrity. Organizations that succeed have a robust security system that allows them to gain the loyalty of their customers; with trust, they are given access to sensitive information of their clients and use it to create a customer-centric service experience. Without reliable security to protect your business, you are giving way to cyber threats to take hold of your company. With reliable protection like Microsoft Security, you can work at ease knowing that the business data you access, and your personal information is safe from any thefts. 

Source

Digital Around the World

info@andiosolutions.com